I went to Birchbox Soho…and it was fabulous!

So this summer, I decided to mosie on down to Soho here in NYC and check out the new Birchbox shop after seeing some rather lovely sneak peek photos online–it was love at first site.

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(Can’t you just hear a chorus of angels in your head right now?) The store was bright and girly and fun! The idea of the store was very much like a trendy designed Sephora, only BB features a BYOB (Build Your Own Box) where you can pick from a menu of samples to put in a box right there in the store! (Basically, you get to be a BB specialist– for yourself! It’s quite fun 🙂 )

The upstairs part of the store featured a majority of makeup and skin products while the downstairs had the men’s section, hair and nails. Even better: the lower section had a salon-like area where you could get a mani, a blowout or, of course, your makeup done!

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Another difference from the big beauty stores: the BB shop has all the lovely goodies that they feature in their online shop–necklaces, tshirts, makeup bags, etc. I loved oogling the goodies while I was there, picking them up and trying them on– it was the full shopping experience.

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The shop was adorable and the best part next to shopping around was being able to use my BB points in store! So of course I had to pick up the Beauty Protector Protect & Treat Hair Mask (Available on Birchbox.com for $25.95) since I had been eyeing it!

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Overall, it was a fun shopping experience and I look forward to attending some of the BB events in the near future!

So, have any of you been down to check out the new shop? How did you like it? Did you hit any events?

And for all of you BBholics planning visits to NYC in the future, here’s the address:

433 W Broadway, New York, NY 10012

Until next time, Ta!

~xo, L